Developing a computational ontology to understand the relational aspects of audience formation [version 1; peer review: 2 approved]

• Main Authors: Simeon Yates (Author), Bridgette Wessels (Author), Andrew Higson (Author), David Forrest (Author), Michael Pidd (Author), Roderik Smits (Author), Nathan Townsend (Author), Kathy Rogers (Author), Peter Merrington (Author), Matthew Hanchard (Author)
• Format: Book
• Published: Emerald Publishing, 2020-02-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

In this article, we discuss an innovative audience research methodology developed for the AHRC-funded 'Beyond the Multiplex: Audiences for Specialised Film in English Regions' project (BtM). The project combines a computational ontology with a mixed-methods approach drawn from both the soc...