Destination branding though major sporting events: The case of the 2021 Africa Cup of Nations in Cameroon
The study elicits visitor perceptions on the destination brand of Cameroon through sport event hosting. The nations' brand is often reduced to its geo-political and socio-economic status, and it becomes challenging for Cameroon to overcome this powerful negative discourse. Sport events are prov...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Editura Universităţii din Oradea,
2022-12-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |