The effects of nudging and pricing on healthy food purchasing behavior in a virtual supermarket setting: a randomized experiment

The effects of nudging and pricing on healthy food purchasing behavior in a virtual supermarket setting: a randomized experiment

Abstract Background Evidence on what strategies - or combination of strategies - are most effective and equitable in promoting healthier diets is needed. This study examined the efficacy of nudging and pricing strategies on increasing healthy food purchases and the potential differential effect by s...

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Main Authors: Jody C. Hoenink (Author), Joreintje D. Mackenbach (Author), Wilma Waterlander (Author), Jeroen Lakerveld (Author), Nynke van der Laan (Author), Joline W. J. Beulens (Author)
Format: Book
Published: BMC, 2020-08-01T00:00:00Z.
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