Anti‐smoking advertisements are perceived differently by smokers and individuals with health or advertising knowledge

• Hauptverfasser: Natalia Lizama (Verfasst von), Terry Slevin (Verfasst von), Simone Pettigrew (Verfasst von)
• Format: Buch
• Veröffentlicht: Elsevier, 2019-12-01T00:00:00Z.
• Schlagworte: article
• Online-Zugang: Connect to this object online.

Abstract Objective: Several studies have examined the characteristics of anti‐smoking advertisements that are associated with quitting behaviour. Some studies use researchers or graduate students to code advertisement characteristics, while others recruit smokers or members of the general public. Th...