The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters

Text messaging health promotion projects continue to proliferate due to their relative low-cost, simplicity, non-intrusiveness, and proven effectiveness in several randomized controlled trials. In these past trials, participants have typically been recruited through traditional means, received the t...

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Bibliographic Details
Main Authors: Lim, Megan S C (Author), Wright, Cassandra (Author), Hellard, Margaret E (Author)
Format: Book
Published: JMIR Publications, 2014-11-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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