Segmentation by Motivational Factors of Fantasy Football Consumers and Differences Among Segments

• Hoofdauteurs: Oğuzhan Demirhan (Auteur), Ersin Eskiler (Auteur), Remzi Altunışık (Auteur)
• Formaat: Boek
• Gepubliceerd in: Sciendo, 2018-09-01T00:00:00Z.
• Onderwerpen: article
• Online toegang: Connect to this object online.

Market segmentation and consumer motivation are among the most important concepts utilized in the prediction and explanation of consumer behavior. Although fantasy sports consumption has shown a remarkable growth in recent years, there has been limited research on the characteristics of participants...