PESANTREN-BASED EXPERIENTIAL MARKETING; SENSE EMOTIONAL ANALYSIS IN BUILDING CUSTOMER LOYALITY

This research aims to produce Pesantren-based experiential marketing; emotional sense analysis in building customer loyalty. The research approach used is a qualitative approach with a case study type. The data that has been collected is analyzed by using the Miles and Huberman data analysis techniq...

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Bibliographic Details
Main Authors: Akmal Mundiri (Author), Arij Firdausy (Author)
Format: Book
Published: Perkumpulan Manajer Pendidikan Islam (PERMAPENDIS) Indonesia, 2022-12-01T00:00:00Z.
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3rd Floor Main Library

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