The professionalization of marketing management in sports club in the local market

• Hoofdauteur: Sławomir Kowalski (Auteur)
• Formaat: Boek
• Gepubliceerd in: Nicolaus Copernicus University in Toruń, 2015-06-01T00:00:00Z.
• Onderwerpen: article
• Online toegang: Connect to this object online.

<p>The main problem of sports clubs is the insufficient knowledge in the use of existing resources. Local sport clubs operate in a continuous shortage of financial, human and material. Issues related to the acquisition of sponsors, training management teams, sports facilities managers require...