A Composite Strategy for the Legal and Ethical Use of Data Mining

An increasingly popular business practice, data mining provides for the extractionof information from existing data to identify trends such as consumerpurchasing practices and can foster greater efficiency in companies' marketingefforts. There are corresponding costs associated with data mining...

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Auteurs principaux: Brett J. L. Landry (Auteur), Dinah Payne (Auteur)
Format: Livre
Publié: International School for Social and Business Studies, 2012-01-01T00:00:00Z.
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3rd Floor Main Library

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