The influence of Social media marketing on consumer purchase intention: investigating the effect of non-local brands.

• Formato: Libro
• Publicado: Institute of Business Management, 2022-02-01T00:00:00Z.
• Materias: article
• Acceso en línea: Connect to this object online.

A large number of people are using social media which gives advantages to marketers to keep connected with their customers and also keep updated about what customers want. In this research, we are discussing the effect of social media marketing from the perception of non-local brands. The problem th...