Framing Marketing Responses to National Regulation: The Four Ps in Transnational Corporate Political Discourse; Comment on "Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019"

A growing evidence base indicates that sugar-sweetened beverage (SSB) taxes are an effective tool to help reduce excess sugar intake. The effects of SSB taxes and the mechanisms which underlie them, however, are dependent on a number of interrelated factors such as policy design and responses of ind...

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Автор: Kathrin Lauber (Автор)
Формат: Книга
Опубліковано: Kerman University of Medical Sciences, 2023-12-01T00:00:00Z.
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3rd Floor Main Library

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