Pharmaceutical Companies and Their Drugs on Social Media: A Content Analysis of Drug Information on Popular Social Media Sites

BackgroundMany concerns have been raised about pharmaceutical companies marketing their drugs directly to consumers on social media. This form of direct-to-consumer advertising (DTCA) can be interactive and, because it is largely unmonitored, the benefits of pharmaceutical treatment could easily be...

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Main Authors: Tyrawski, Jennifer (Author), DeAndrea, David C (Author)
Format: Book
Published: JMIR Publications, 2015-06-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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