Creative reflections on brainstorming

• 格式: 圖書
• 出版: UCL Press, 2012-07-01T00:00:00Z.
• 主題: article
• 在線閱讀: Connect to this object online.

Brainstorming is the default method of idea-generation in organisations, and is widely applied in higher education by students, academics and support staff. Its popularity is mainly attributable to an illusory belief that groups working together are more productive than individuals working apart. Sh...