Explaining the Low Enrollment Intention at International Universities in Indonesia: A Serial Mediation Study

• Главные авторы: Pranakusuma Sudhana (Автор), Noermijati (Автор), Ananda Sabil Hussein (Автор), Nur Khusniyah Indrawati (Автор)
• Формат: ‌
• Опубликовано: Athens Institute for Education and Research, 2023-05-01T00:00:00Z.
• Предметы: article
• Online-ссылка: Connect to this object online.

This paper aims to explain the unsuccessful relationship between the awareness of prominent international education brands and enrollment intention. A serial mediation model encompassing perceived congruity and brand attitude was developed and was tested using the Partial Least Square-Structural Equ...