Explaining the Low Enrollment Intention at International Universities in Indonesia: A Serial Mediation Study

• المؤلفون الرئيسيون: Pranakusuma Sudhana (مؤلف), Noermijati (مؤلف), Ananda Sabil Hussein (مؤلف), Nur Khusniyah Indrawati (مؤلف)
• التنسيق: كتاب
• منشور في: Athens Institute for Education and Research, 2023-05-01T00:00:00Z.
• الموضوعات: article
• الوصول للمادة أونلاين: Connect to this object online.

This paper aims to explain the unsuccessful relationship between the awareness of prominent international education brands and enrollment intention. A serial mediation model encompassing perceived congruity and brand attitude was developed and was tested using the Partial Least Square-Structural Equ...