Explaining the Low Enrollment Intention at International Universities in Indonesia: A Serial Mediation Study
This paper aims to explain the unsuccessful relationship between the awareness of prominent international education brands and enrollment intention. A serial mediation model encompassing perceived congruity and brand attitude was developed and was tested using the Partial Least Square-Structural Equ...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
Athens Institute for Education and Research,
2023-05-01T00:00:00Z.
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