COVID-19 vaccination national radio advertising credibility assessment by rural consumers: The influence of indigenous medical knowledge systems and traditional beliefs
AbstractThe rural consumer has been largely ignored in advertising research, yet they constitute more than 50% of the population in Africa. The study aimed to explore rural consumers' assessment of COVID-19 vaccination radio advertising credibility with a peculiar focus on the influence of indi...
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| Main Authors: | , , |
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| Format: | Book |
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Taylor & Francis Group,
2023-12-01T00:00:00Z.
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |