Marketing Mix in Team Sports in Serbia

• Main Authors: Radenko M. Matic (Author), Nebojsa Maksimovic (Author), Jovan Vukovic (Author), Dusan Corilic (Author), Rajko Bujkovic (Author), Damjan Jaksic (Author)
• Format: Book
• Published: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy, 2019-07-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Marketing activities, i.e. promotional presentations of various offers to a wide audience, represent inevitable means in strategic plans of organisations from various fields. Such approach also demands from sports organisations to form a promotional marketing mix. The objective of this paper was to...