Marketing Mix in Team Sports in Serbia

• Những tác giả chính: Radenko M. Matic (Tác giả), Nebojsa Maksimovic (Tác giả), Jovan Vukovic (Tác giả), Dusan Corilic (Tác giả), Rajko Bujkovic (Tác giả), Damjan Jaksic (Tác giả)
• Định dạng: Sách
• Được phát hành: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy, 2019-07-01T00:00:00Z.
• Những chủ đề: article
• Truy cập trực tuyến: Connect to this object online.

Marketing activities, i.e. promotional presentations of various offers to a wide audience, represent inevitable means in strategic plans of organisations from various fields. Such approach also demands from sports organisations to form a promotional marketing mix. The objective of this paper was to...