Models for financing the regulation of pharmaceutical promotion

<p>Abstract</p> <p>Pharmaceutical companies spend huge sums promoting their products whereas regulation of promotional activities is typically underfinanced. Any option for financing the monitoring and regulation of promotion should adhere to three basic principles: stability, pred...

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Main Author: Lexchin Joel (Author)
Format: Book
Published: BMC, 2012-07-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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