Choice Criteria for Private Tertiary Programs at a Private Higher Education Institution

The objective of this study is to examine key determinants that influence students' choice in selecting a program. The theoretical framework was adapted from Chapman's (1981) and Cubillo, Sanchez and Cervino's (2006) models. Our study of students' choice criteria was conducted us...

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Bibliographic Details
Main Authors: Nurlida Ismail (Author), Leow Yen Mee (Author), Chen Chee Hoong (Author), Cheryll Lim Tsu-May (Author), Ng Foon Lee (Author)
Format: Book
Published: UiTM Publisher, 2007-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available