Improving SMEs Production Performance through Local Brand and Augmented Reality: Evidence from Sumatera of Indonesia

This research aims to discuss the performance relationships of small-medium enterprise production mediated by local brand empowerment as well as investigates the role of technology adaptation of livelihood activities, fast-moving enterprise, and government policy support. This study involved 115 mic...

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Bibliographic Details
Main Author: Roymon Panjaitan (Author)
Format: Book
Published: Department of Management, Faculty of Economics, Universitas Negeri Malang, 2022-02-01T00:00:00Z.
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3rd Floor Main Library

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