Improving SMEs Production Performance through Local Brand and Augmented Reality: Evidence from Sumatera of Indonesia
This research aims to discuss the performance relationships of small-medium enterprise production mediated by local brand empowerment as well as investigates the role of technology adaptation of livelihood activities, fast-moving enterprise, and government policy support. This study involved 115 mic...
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Department of Management, Faculty of Economics, Universitas Negeri Malang,
2022-02-01T00:00:00Z.
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