BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT

The article highlights the aspects of University branding, presents the activities of Ukhta State Technical University aimed at internationalization of education and promotion of USTU brand in the near and far abroad. Special attention is paid to the Arctic vector of University development and oil a...

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Bibliographic Details
Main Authors: O. I. Belyaeva (Author), G. V. Korshunov (Author)
Format: Book
Published: Moscow Polytechnic University, 2017-04-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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