Influence of Sales Promotion Techniques on Consumers' Purchasing Decisions at Community Pharmacies
This research aims to identify the most prevalent and impactful sales promotion tools used by pharmaceutical companies on consumers’ purchasing decisions at community pharmacies. A cross-sectional study design was carried out using the non-repeated random sampling technique. Standardized q...
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MDPI AG,
2019-11-01T00:00:00Z.
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