Analisis Faktor-Faktor yang Memengaruhi Keputusan Pembelian Pelanggan di Kober Bar Malang

Abstract: Purchasing decision are influenced by many factors. In this research, there are 11 factors namely motivation, value, social environment, family, social classe, culture, sub-culture, product, price, place and promotion. This research aims to explore the factors affecting the purchase decisi...

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Main Authors: Bernadeta Wahyu Astri Pratita (Author), Heri Pratikto (Author), Sutrisno Sutrisno (Author)
Format: Book
Published: Pascasarjana Universitas Negeri Malang, 2018-04-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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