Analisis Faktor-Faktor yang Memengaruhi Keputusan Pembelian Pelanggan di Kober Bar Malang

• मुख्य लेखकों: Bernadeta Wahyu Astri Pratita (लेखक), Heri Pratikto (लेखक), Sutrisno Sutrisno (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Pascasarjana Universitas Negeri Malang, 2018-04-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

Abstract: Purchasing decision are influenced by many factors. In this research, there are 11 factors namely motivation, value, social environment, family, social classe, culture, sub-culture, product, price, place and promotion. This research aims to explore the factors affecting the purchase decisi...