Uptake of an Incentive-Based mHealth App: Process Evaluation of the Carrot Rewards App

BackgroundBehavioral economics has stimulated renewed interest in financial health incentives worldwide. The Carrot Rewards app was developed as part of a public-private partnership to reward Canadians with loyalty points (eg, movies and groceries) for downloading the app, referring friends, and com...

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Main Authors: Mitchell, Marc (Author), White, Lauren (Author), Oh, Paul (Author), Alter, David (Author), Leahey, Tricia (Author), Kwan, Matthew (Author), Faulkner, Guy (Author)
Format: Book
Published: JMIR Publications, 2017-05-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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