Uptake of an Incentive-Based mHealth App: Process Evaluation of the Carrot Rewards App
BackgroundBehavioral economics has stimulated renewed interest in financial health incentives worldwide. The Carrot Rewards app was developed as part of a public-private partnership to reward Canadians with loyalty points (eg, movies and groceries) for downloading the app, referring friends, and com...
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| Main Authors: | , , , , , , |
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| Format: | Book |
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JMIR Publications,
2017-05-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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