The Role of Quality Improvement of Services in Promoting Brand Performance in Tehran Hospitals

Background and Aim: In recent years, the growing importance of health care has led to a focus on improving the quality of services, and healthcare centers have paid attention to it as a strategic competitive advantage. The aim of this study was to investigate the role of improving the quality of ser...

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Prif Awduron: Davood Feiz (Awdur), Amin Kohyari Haghighat (Awdur), Koorosh Kohyari Haghighat (Awdur)
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Cyhoeddwyd: Tehran University of Medical Sciences, 2017-07-01T00:00:00Z.
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