Frequency, Context and Characteristics of Smile Used in Advertising

• Egile Nagusiak: Ana Lukež (Egilea), Višnja Katić (Egilea), Iva Lauš (Egilea), Marijana Grbeša (Egilea), Stjepan Špalj (Egilea)
• Formatua: Liburua
• Argitaratua: University of Zagreb. School of Dental Medicine, 2017-01-01T00:00:00Z.
• Gaiak: article
• Sarrera elektronikoa: Connect to this object online.

Objective: The images of smiling people are omnipresent in marketing. Frequency, smile characteristics, context of the smile and target audience in newspaper advertisements were points of interest of this study. Material and methods: Four examiners analyzed 600 advertisements from 46 European magazi...