The digital transformation of football clubs based on the example of social media

Purpose: Digital transformation has significant growth potential for countries and organizations, and this also applies to sports. One of the examples of digital transformation is the use of social media by football clubs. Their goal is to arouse interest and maintain relationships with as many fans...

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Auteurs principaux: Mateusz Tomanek (Auteur), Marcin Leszczyński (Auteur)
Format: Livre
Publié: Kazimierz Wielki University, 2022-05-01T00:00:00Z.
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