More likes, more climbing: An investigation of climbers' intention to use social media for self-promotion
Building on Ajzen's (1991; 2013) Theory of Planned Behavior (TPB), this study aimed to investigate the predictors of social media use among climbers globally. It focused on factors such as attitude, subjective norm, and intention, examining their impact on climbers' self-promotion across v...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
College of Sports and Health, Belgrade,
2023-01-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |