More likes, more climbing: An investigation of climbers' intention to use social media for self-promotion

• Những tác giả chính: Arsova Ilina (Tác giả), Adjanin Nina (Tác giả)
• Định dạng: Sách
• Được phát hành: College of Sports and Health, Belgrade, 2023-01-01T00:00:00Z.
• Những chủ đề: article
• Truy cập trực tuyến: Connect to this object online.

Building on Ajzen's (1991; 2013) Theory of Planned Behavior (TPB), this study aimed to investigate the predictors of social media use among climbers globally. It focused on factors such as attitude, subjective norm, and intention, examining their impact on climbers' self-promotion across v...