More likes, more climbing: An investigation of climbers' intention to use social media for self-promotion

Building on Ajzen's (1991; 2013) Theory of Planned Behavior (TPB), this study aimed to investigate the predictors of social media use among climbers globally. It focused on factors such as attitude, subjective norm, and intention, examining their impact on climbers' self-promotion across v...

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Asıl Yazarlar: Arsova Ilina (Yazar), Adjanin Nina (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: College of Sports and Health, Belgrade, 2023-01-01T00:00:00Z.
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