Awareness and outcomes of the fruits and veggies (FNV) campaign to promote fruit and vegetable consumption among targeted audiences in California and Virginia: a cross-sectional study

• Main Authors: Tessa R. Englund (Author), Valisa E. Hedrick (Author), Sofía Rincón-Gallardo Patiño (Author), Lauren E. Kennedy (Author), Kathryn W. Hosig (Author), Elena L. Serrano (Author), Vivica I. Kraak (Author)
• Format: Book
• Published: BMC, 2021-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background In 2015, the Partnership for a Healthier America launched the branded Fruits & Veggies (FNV) Campaign to apply a unique industry-inspired marketing approach to promote fruit and vegetable sales and intake to moms and teens in two US pilot markets: Fresno, California and Hampt...