Nation-scale adoption of new medicines by doctors: an application of the Bass diffusion model

• Main Authors: Dunn Adam G (Author), Braithwaite Jeffrey (Author), Gallego Blanca (Author), Day Richard O (Author), Runciman William (Author), Coiera Enrico (Author)
• Format: Book
• Published: BMC, 2012-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

<p>Abstract</p> <p>Background</p> <p>The adoption of new medicines is influenced by a complex set of social processes that have been widely examined in terms of individual prescribers' information-seeking and decision-making behaviour. However, quantitative, popula...