The Evaluation of Pharmaceutical Packaging Pictograms via Eye Tracking Technique

Background: Various visual tools are used to improve medication adherence in communication with the patient. Pharmaceutical pictograms are one such tool utilized within this communication process. Objective: The aim of this study is to investigate the eye movement of the participants and to recommen...

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Main Authors: Merve Memişoğlu (Author), Yener Yener Girişken (Author)
Format: Book
Published: University of Minnesota Libraries Publishing, 2022-02-01T00:00:00Z.
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3rd Floor Main Library

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