Social Marketing Research: The impact of anti-smoking social advertising on knowledge levels via Instagram Stories

• Main Authors: Nur Rohmah (Author), Abira Ivanca Eka Dewi Sitepu (Author), Gusti Islami Juhrie (Author), Grace Zecharrias Inanda (Author), Devica Anggraini (Author), Annisa Delillah Priyanti (Author)
• Format: Book
• Published: Social Medicine Publication Group, 2023-11-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Cigarettes are a risk factor accounting for the high mortality rate of passive smokers in the world. Instagram is one way to disseminate information about the dangers of cigarettes. This research aims to determine the effectiveness of social marketing through Instagram stories in disseminating anti-...