Exploring the Impact of Front-Line Employees' Extra Role Behavior on Student Loyalty and Retention in a Semi-Government University in the UAE

• Main Authors: Aisha Bukhatir Alshamsi (Author), Mohammad Ahmad Al-Hawari (Author), Semiyu Adejare Aderibigbe (Author), Maher Omar (Author), Emran Alotaibi (Author)
• Format: Book
• Published: MDPI AG, 2023-09-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

This study aims to investigate the relationship between front-line employees' (FLEs) extra-role behavior (ERB) and its influence on student satisfaction (SS), student loyalty (SL), and university image (UI), while also examining the moderating effect of student cynicism (SC). Drawing on the ser...