KEY FACTORS IN THE MANAGEMENT OF HORIZONTALLY INTEGRATED STRUCTURE OF MEDICAL SERVICES COMPANIES

Marketing management in the sphere of health services is an activity, which has to do with evaluation of the potential (economic, demographic, morbidity etc.) in a given geographical region and with outlining the framework of a competitive and profitable business. For the provision of effective mana...

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Bibliographic Details
Main Authors: Ivan Doshkov (Author), Mariela Deliverska (Author)
Format: Book
Published: Peytchinski Publishing, 2017-02-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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