A behavior model for blood donors and marketing strategies to retain and attract them

• Главные авторы: Covadonga Aldamiz-echevarria (Автор), Maria Soledad Aguirre-Garcia (Автор)
• Формат: ‌
• Опубликовано: Universidade de São Paulo, 2014-06-01T00:00:00Z.
• Предметы: article
• Online-ссылка: Connect to this object online.

OBJECTIVE: analyze and propose a theoretical model that describes blood donor decisions to help staff working in blood banks (nurses and others) in their efforts to capture and retain donors.METHODS: analysis of several studies on the motivations to give blood in Spain over the last six years, as we...