A behavior model for blood donors and marketing strategies to retain and attract them

• Main Authors: Covadonga Aldamiz-echevarria (Author), Maria Soledad Aguirre-Garcia (Author)
• Formato: Libro
• Publicado: Universidade de São Paulo, 2014-06-01T00:00:00Z.
• Subjects: article
• Acceso en liña: Connect to this object online.

OBJECTIVE: analyze and propose a theoretical model that describes blood donor decisions to help staff working in blood banks (nurses and others) in their efforts to capture and retain donors.METHODS: analysis of several studies on the motivations to give blood in Spain over the last six years, as we...