An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs
BackgroundBlogs, or websites containing online personal journals, are a form of popular personal communication with immense potential for health promotion. ObjectiveNarratives are stories with a beginning, middle, and end that provide information about the characters and plot. Source similarity refe...
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JMIR Publications,
2013-07-01T00:00:00Z.
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