CATEGORY MANAGEMENT IN THE MANAGEMENT OF MINIMUM ASSORTMENT OF THE PHARMACEUTICAL ORGANIZATION

The main principle of the category management is the management of product category as a separate business unit. Category management directs the activities of the pharmaceutical organization to meet the consumer requirements and to provide customers with maximum benefits, which are expressed in the...

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Bibliographic Details
Main Authors: I. F. Samoshchenkova (Author), R. Y. Garankina (Author)
Format: Book
Published: Volgograd State Medical University, Pyatigorsk Medical and Pharmaceutical Institute, 2017-05-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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