CATEGORY MANAGEMENT IN THE MANAGEMENT OF MINIMUM ASSORTMENT OF THE PHARMACEUTICAL ORGANIZATION
The main principle of the category management is the management of product category as a separate business unit. Category management directs the activities of the pharmaceutical organization to meet the consumer requirements and to provide customers with maximum benefits, which are expressed in the...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Volgograd State Medical University, Pyatigorsk Medical and Pharmaceutical Institute,
2017-05-01T00:00:00Z.
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