Adoption of Pharmacogenomic Testing: A Marketing Perspective

• Main Authors: Margarita-Ioanna Koufaki (Author), Kariofyllis Karamperis (Author), Polixeni Vitsa (Author), Konstantinos Vasileiou (Author), George P. Patrinos (Author), Christina Mitropoulou (Author)
• Format: Book
• Published: Frontiers Media S.A., 2021-09-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Pharmacogenomics is becoming an important part of clinical practice and it is considered one of the basic pillars of personalised medicine. However, the rate of pharmacogenomics adoption is still low in many healthcare systems, especially in low- or middle-income countries. The low level of awarenes...