Determining content strategy: the case of one championship Indonesia's youtube channel

• मुख्य लेखकों: Muhammad Rizatha (लेखक), Raden Aswin Rahadi (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Univesitas Majalengka, 2022-04-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

Today the internet makes the world connected. Therefore, marketing techniques have begun to shift from conventional to digital methods. In this digital world, content is considered key, not only as part of the promotion method but also as a communication bridge between brands and consumers to create...