THE MEDIATOR EFFECT OF TEAM IDENTIFICATION IN RELATIONSHIP BETWEEN ATTITUDINAL LOYALTY AND BEHAVIORAL LOYALTY: A STUDY ON SOCCER FANS IN TURKEY

This study examined the relationships between attitudinal loyalty, behavioral loyalty, team identification, and whether team identification served as a mediator between attitudinal loyalty and behavioral loyalty in a sample of soccer fans. In this study, a structural equation model is proposed for i...

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Main Authors: Caner ÖZGEN (Author), Metin ARGAN (Author)
Format: Book
Published: ALTIUS ACADEMY Foundation - Faculty of Physical Education and Sports, 2017-05-01T00:00:00Z.
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3rd Floor Main Library

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