Ambulances are for emergencies: shifting behaviour through a research-informed behaviour change campaign

• Main Authors: Kim Borg (Author), David Dumas (Author), Emily Andrew (Author), Karen Smith (Author), Tony Walker (Author), Matthew Haworth (Author), Peter Bragge (Author)
• Format: Book
• Published: BMC, 2020-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background A major review of Victoria's ambulance services identified the need to improve public awareness of the role of ambulances as an emergency service. A communications campaign was developed to address this challenge. This research paper expands on an initial evaluation of the c...