Internal Marketing Activities in Educational Hospitals of Yazd, Iran

• Główni autorzy: Shekoofeh Sadat Momahhed (Autor), Mohammad Amin Bahrami (Autor), Omid Barati (Autor), Maryam Moeini (Autor)
• Format: Książka
• Wydane: Shahid Sadoughi University of Medical Sciences, 2019-12-01T00:00:00Z.
• Hasła przedmiotowe: article
• Dostęp online: Connect to this object online.

Background: Internal marketing is defined as "the process of attracting, developing, motivating, and retaining the qualified employees through job-products that satisfy their needs". Internal marketing practices in hospital make a positive work environment, which in turn, leads to the prov...