Internal Marketing Activities in Educational Hospitals of Yazd, Iran

Background: Internal marketing is defined as "the process of attracting, developing, motivating, and retaining the qualified employees through job-products that satisfy their needs". Internal marketing practices in hospital make a positive work environment, which in turn, leads to the prov...

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Bibliographic Details
Main Authors: Shekoofeh Sadat Momahhed (Author), Mohammad Amin Bahrami (Author), Omid Barati (Author), Maryam Moeini (Author)
Format: Book
Published: Shahid Sadoughi University of Medical Sciences, 2019-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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