Internal Marketing Activities in Educational Hospitals of Yazd, Iran

• Main Authors: Shekoofeh Sadat Momahhed (Author), Mohammad Amin Bahrami (Author), Omid Barati (Author), Maryam Moeini (Author)
• 格式: 图书
• 出版: Shahid Sadoughi University of Medical Sciences, 2019-12-01T00:00:00Z.
• 主题: article
• 在线阅读: Connect to this object online.

Background: Internal marketing is defined as "the process of attracting, developing, motivating, and retaining the qualified employees through job-products that satisfy their needs". Internal marketing practices in hospital make a positive work environment, which in turn, leads to the prov...