Media Support of University Activities in the Context of University Image Promotion
In modern market conditions universities have to interact with multiple and diverse groups of the public. To enhance competitiveness, universities are transforming communicationpolicies into specific target audiences and new channels of communication. Therefore, the media support of the university,...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Moscow Polytechnic University,
2018-04-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |