Value-based stakeholder loyalty toward sport technology. A case of the electronic body protector and scoring system in taekwondo events. [Lealtad de los stakeholders hacia la tecnología deportiva basada en el valor percibido. El caso del protector pectoral electrónico y del sistema de puntuación en eventos de taekwondo].

Value-based stakeholder loyalty toward sport technology. A case of the electronic body protector and scoring system in taekwondo events. [Lealtad de los stakeholders hacia la tecnología deportiva basada en el valor percibido. El caso del protector pectoral electrónico y del sistema de puntuación en eventos de taekwondo].

<p align="justify">Only a few studies have examined issues related to sport stakeholders' (e.g., athletes', spectators', and coaches') perceived value of technology products and its influence on the purchase intention of sport technology. The model of value-based...

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Main Authors: Yong Jae Ko (Author), Yonghwan Chang (Author), Yong-Chae Rhee (Author), Joseph S Valacich (Author), Youngjin Hur (Author), Chanmin Park (Author)
Format: Book
Published: Ramón Cantó Alcaraz, 2014-01-01T00:00:00Z.
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3rd Floor Main Library

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