Beyond choice architecture: advancing the science of changing behaviour at scale

Abstract Addressing the global threats to population and planetary health requires changing many behaviours at scale. This demands consideration not only of the effect size of an intervention but also its reach - the proportion of the population exposed to the intervention. We propose that a relativ...

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Bibliographic Details
Main Authors: Theresa M. Marteau (Author), Paul C. Fletcher (Author), Marcus R. Munafò (Author), Gareth J. Hollands (Author)
Format: Book
Published: BMC, 2021-08-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available