Ethical Dilemmas of Sport Advertising

• Main Authors: Duško Bjelica (Author), Jovan Gardašević (Author), Ivan Vasiljević (Author), Stevo Popović (Author)
• Formato: Livro
• Publicado em: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2016-10-01T00:00:00Z.
• Assuntos: article
• Acesso em linha: Connect to this object online.

The objective of this study represent the sport advertising, while the main goal will be directional to discuss ethical dilemmas of sport advertising. The main tasks of this study is discussing a law regulations and ethics, as well as communication with hidden interest. During the making of this stu...